Safety Beyond Zero™

 Safety Beyond Zero™ is more than a book or a slogan.
It’s a leadership framework for building workplaces where people feel seen, supported, and responsible for one another.

It focuses on changing hearts, not just tightening rules.

If you’re tired of chasing TRIR and zero recordables without real cultural change, 

Safety Beyond Zero™ is where the conversation shifts from metrics to meaning.

 For years, companies have pushed slogans like “Zero Harm,” “Target Zero,” and “Zero Incidents.”
The problem? Zero is a scoreboard, not a culture.

• You can have “zero recordables” and still have workers afraid to speak up.
   
• You can hit your targets on paper while people gamble with shortcuts in the field.
   
• You can drive numbers down… and still miss the hearts of the people doing the work.

Safety Beyond Zero doesn’t throw away the metrics — it puts them in their proper place. We still track performance… but we build a culture where:

• People want to be safe, not just have to be.
   
• Leaders show up as coaches, not cops.
   
• Speaking up is normal, not risky.

That’s what “Beyond Zero” really means.

 Safety Beyond Zero is a people-first safety and leadership framework built from real-world experience on high-risk industrial projects — not theory.

At its core, SBZ focuses on three pillars:

• Presence – Leaders in the field, not just in the office.
   
• Clarity – Expectations, communication, and feedback that actually make sense to the people doing the work.
   
• Humanity – Understanding stress, pride, ego, fatigue, and all the things that quietly drive behavior. 

Under the SBZ approach, we:

• Help leaders see where culture is quietly working against safety.
   
• Build feedback loops that workers actually trust and use.
   
• Turn near misses and close calls into learning… not blame.
   
• Connect safety to purpose, pride, and belonging — not just compliance.

 With SBZ in play, organizations see:

• Stronger safety performance driven by real ownership, not fear.
   
• Better communication between leadership and the field.
   
• Higher engagement — people speak up sooner, bring ideas forward, and help each other.
   
• Fewer surprises — cultural drift and risky patterns get caught early.
   
• Leaders who can actually lead — not just enforce rules from a policy binder.
   

This isn’t about perfection. It’s about building a living, breathing culture that keeps getting better.

 Safety Beyond Zero isn’t a single product — it’s a set of tools, conversations, and supports you can plug into your operation.

You can access SBZ through:

A field-tested, story-driven look at how culture really changes — and what gets in the way.
Perfect for leaders, safety professionals, and anyone who’s tired of hearing the same old safety speech.

• Use it as a leadership book club.
   
• Anchor it to kickoff meetings or leadership retreats.
   
• Give it to up-and-coming supervisors as part of their development.

On-site or virtual sessions that bring SBZ to life for your leadership team and frontline supervisors.

We cover:

• The limits of “Zero” and traditional compliance messaging
   
• How to show up as a coach, not a cop
   
• Turning near misses and close calls into culture-building moments
   
• Building trust with workers who “have heard it all before”

Ongoing 1:1 or small-group coaching focused on:

• Real conversations about culture, not buzzwords
   
• Handling resistance and conflict without shutting people down
   
• Designing and sustaining feedback loops that actually work
   
• Linking Safety Beyond Zero with your existing systems and KPIs

For major projects or high-risk operations, we can embed SBZ directly into:

• Site-specific safety plans
   
• Orientation and onboarding
   
• Daily/weekly safety meetings
   
• Leadership walk-throughs and field presence plans
   

This is where SBZ moves from idea to how we do things here.

 Is Safety Beyond Zero Right for Our Company? 

SBZ is a strong fit if:

• You’re tired of “zero” language that doesn’t match your reality.
   
• You feel the culture starting to drift, even if your numbers look okay.
   
• You have leaders who are technically strong but still growing as people leaders.
   
• You want safety to feel less like a program… and more like part of who you are.
   

If that sounds like where you are, Safety Beyond Zero is made for you.

 If you’re ready to move beyond slogans and build a culture that actually changes how people think, feel, and work…

You can:

• Reach out directly to Charlie to talk about your site, your team, and your goals.
   
• Schedule a Safety Beyond Zero strategy call to see what this could look like in your world.
   
• Start small — grab the book, share it with your leaders, and let the conversation begin.
   

[Schedule a Safety Beyond Zero Strategy Call]
[Contact Charlie]